Location & Layout
Where: Entire 1st Floor, District 1, Yiwu International Trade City (Futian Market) – gates 9-18 give fastest entry.
Size: ~2,000-3,200 booths in a single 20,000 m² loop, split into clearly signed zones:
– B1 → Plush & stuffed toys
– C1 → Inflatable + electronic toys
– D1 → Electric + general plastic toys
– E1 → Common toys, puzzles, educational, party items
Product Range (daily updated)
Plastic action figures, dolls, die-cast cars – US $0.30-$3.00 pc, MOQ 1 carton (60-200 pcs).
Electronic/RC toys – $5-$50 pc, MOQ 48-96 pcs/CTN.
Plush toys – $1-$15 pc; key-chain size from $0.50 pc, MOQ 600 pcs/bag.
Educational & STEM kits, wooden toys – $1-$10 set, MOQ 1-5 cartons.
Outdoor, sports, inflatable, sensory, pet, light-up, seasonal (Halloween/Christmas) – all on same floor.
New “hot-seller” cradle: trends like 3-D dragon eggs, Nezha 2 blind boxes, squishy anti-stress toys appear within days of a movie or Tik-Tok hit.
How the Floor Works
Booth size ≈ 4 × 4 m, 2-3 staff; most keep same-day stock; 60% accept mix-and-match cartons.
Samples: buy at 3-5× wholesale price, cost deductible from later order.
Communication: basic English for price/MOQ; deeper spec (CE, EN71, CPC) → translator/agent.
Value-added on 4F mezzanine: drop-test, EN71/CPC certification, custom colour boxes, FBA labels, container loading.
Typical Buying Flow
- Photo + compare 30-50 booths → 2. Negotiate (price break at 500/1,000 pcs) → 3. Buy samples → 4. Place mixed PO → 5. 30% escrow → 6. Inspection → 7. Ship carton or 40 ft HQ.
Trade Fairs Linked
Yiwu Toy & Baby Products Fair (April & Oct) – 1,200 temp booths in Expo-C, online streamed on Chinagoods.com.
Practical Info
Opening: 09:00-17:00, 365 days except 15-day Spring-Festival close.
Best months: Mar-May & Sep-Nov (new designs post-Canton Fair).
Payment: cash RMB, Alipay, WeChat, USD escrow, PayPal small orders.
Cert tip: ask for EN71/ASTM F963 test reports before EU/US shipment; many booths display CE files on wall.
Nearest Airport: YIWU / HANGZHOU / SHANGHAI
Railway Station: YIWU / JINHUA
Inter City Bus Stop: Yiwu
Hotel: Manya / Macaland / Byland Hotel
Restaurants: Vatan / Little India / Pandit Ji
Indian street in Yiwu: Jin Mao Da Sha at Cheng Bei Lu, Yiwu
For a comprehensive guide, I have documented every aspect of this process in my e-book, “The Business Guide to Yiwu.”
It includes detailed maps of the districts. Download your copy today from my website and unlock the full secrets to profitable sourcing in Yiwu!
